RedNote Gains Momentum, But This Time It’s Beijing That’s Unhappy 💱
U.S. TikTokers have flocked to RedNote, a Chinese social media app, propelling it to the top of app store rankings. However, the rapid adoption has drawn the attention of Chinese regulators.
The information reported that Beijing's internet watchdog is uneasy about the surge of English-language content on RedNote, fearing it may include politically sensitive material that typically wouldn't be permitted on Chinese social media platforms.
Instagram is capitalizing 💰
Instagram's new affiliate feature (shipping soon) allows creators to earn commissions on products sold through their posts. Creators can promote products via Stories, Reels, or grid posts, using affiliate links or codes. Influencers can now recommend products available on Instagram Checkout, share them with their followers, and earn commissions for the purchases they drive directly within the Instagram app. For followers, this means a more integrated shopping experience where they can purchase directly from content.
Beware of wild chatbot 🤖
FTC refers Snap's AI chatbot, My AI, to DOJ for
potential user harm, focusing on child safety. Although specifics are not disclosed publicly. Snap defends My AI's safety measures, criticizes FTC for lack of evidence and stifling innovation. A Washington Post 20203 report said the chatbot allowed users to pose as minors and ask for advice about sexual encounters with adults or masking the smell of alcohol.
Ads: Consumer Crave for Engagement & Videos 📹+🛍️=😍
A recent report from E-marketer highlighted what U.S. consumers look for in commerce video ads, indicating a demand for more engaging, interactive, and personalized shopping experiences through video. This trend underscores the importance of video in modern consumer behavior, particularly in how it can influence buying decisions
